Fireside Caterers
The objective was to find a website that lacked an e-commerce feature and create a high fidelity prototype of that feature to implement onto the existing website.
I chose Fireside Caterers, a family-owned deli located on Long Island, N.Y. The goal was to allow customers to seamlessly order food online for pickup or delivery, as well as update their order immediately should they choose to.
Project Scope
E-commerce project
Timeframe: 2 week sprint
Role: Researcher, Designer
Team: Potoula Anagnostakos
Methods: Generative Research, Data Synthesis, Card Sorting, Journey Map, Personas, Evaluative Research
Tools: Figma, Optimal Workshop, Google Workspace
Deliverables
User interviews and insights
Competitive analysis
Sitemap
Card sorting
User personas, flows, journeys
Mid-fidelity and grey scale interactive prototype
Usability tests and insights